Selection of Interesting PR Case Studies

A selection of case studies, all very different proving that if you are creative, love pressure and variety then consider a career in PR!  

1)Retired doctor goes on 2,500-mile kayak trek for nonprofit

Deb Walters, a 63-year-old retired doctor, set out on a 2,500-mile solo kayak expedition from Maine to Guatemala to raise funds and awareness for Safe Passage.

 

For full details of the case study click on the original post link:-

http://www.prweek.com/article/1323121/retired-doctor-goes-2500-mile-kayak-trek-non-profit

2) AirRun iPhone App PR Case Study

The AirRun iPhone app PR case study demonstrates the talents that our Chicago iPhone app PR team can bring to bear for companies launching innovative apps.

For full details of the case study click on the original post link:-

 

http://www.walkersands.com/AirRun-iPhone-App-PR-Case-Study

 

3)Campaign name: "Pets Make a Home"
Client/ PR Team: Taylor Wimpey/ Remarkable Group

Campaign Details

Objectives:

1. Through viral spread, raise awareness of Taylor Wimpey’s social media channels and, as result, the company as a whole
2. Increase the number of likes on the Facebook page
3. Drive traffic to the Taylor Wimpey website
4. To collect user-generated content, in the form of images of pets looking cute, for press releases and potential use in show homes at a later date
5. Collect data for potential use in a CRM exercise at a later date

- See more at: http://www.prca.org.uk/default.asp?pid=2102#i_2721

 

For full details of the case study click on the original post link:-

 

http://www.prca.org.uk/default.asp?pid=2102#i_2721