Saturday 22 November 2014

AJ+ video journalism strikes a cord with Millennial news consumers


 
 
EMPOWER - ENGAGE - EXPERIENCE
"We highlight human struggles and achievements, empower impassioned voices, and challenge the status quo"
At one of our Media broadcasting classes, Michael Shaghoury (Program Director) of the WMA Dubai introduced us to AJ+. Recently launched by Doha based Aljazeera Media Network, AJ+ is an online news channel specifically targeted to capture audiences that only consume their news on the internet.  Demonstrating that Al Jazeera is being very avant garde and moving with the times to provide news in a format to appeal to the millennials.      
AJ+ is proving to be very popular, is primarily based on You Tube and has 664 videos uploaded with approximately 4267936 views and 21920 subscribers to date.  The videos are generally short, very visual and comprise key concise information which is in line with how new millennials consume their news online.  Viewers are subsequently encouraged to spread the word and share the content through social media. 
  
 
(What Do The Hunger Games And ISIS Have To Do With Each Other?)     
The channel is currently looking for Video Journalists all over the world to shoot, edit and produce video content. 
For a more detailed job description and other vacancies available please click on the following link:-
 
Also for more information on AJ + visit the following links:-
 
 
 
 

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